Syllabus for CMC 219.03 Advertising, Mass Persuasion and Consumer Behavior

 

 

 

Chapter 1 & 5

 

  • 1/31 Media and Persuasion

 

Chapter 6 & 7

 

  • Definitions and Strategies for Advertising

 

 

 

 Jamieson and Campbell

 

 

 

 


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